A unique process for
discovering growth

We apply lean startup methodology to
newly-acquired enduring businesses.
1. Map the Business

1. Map the Business

We'll quickly learn how the company operates and the main sources of growth & profit. We work hand-in-hand with your team to gain an accurate perspective before drawing conclusions.
1. Map the Business
2. Identify Bottlenecks

2. Identify Bottlenecks

We'll figure out all of the aspects of the business that are currently preventing growth. This could be any combination of employees, product, service, systems, or sales strategies.
2. Identify Bottlenecks
3. Generate Growth Experiments

3. Generate Growth Experiments

This is fun part. We'll work with you to brainstorm all of the customer targets, channels, approaches, scripts, processes and systems that will make the most meaningful impact.
3. Generate Growth Experiments
4. Launch & Iterate

4. Launch & Iterate

Here we put our hypotheses in motion, reporting regularly on key leading indicators of success and adjusting our efforts on a daily basis.
4. Launch & Iterate

Buying a small business is hard. Running it after close and figuring out how to grow it can be even harder. Many owners who have recently acquired a business, whether through a search fund or another ETA path, find themselves asking the same questions in the first 90 days after acquisition. What do you fix first after buying a business? How do you move from a seller-run, owner-dependent operation to something that can actually scale? It is common to inherit employees, processes, and customers without a clear sales process, clear KPIs, or a plan for post acquisition growth. In many cases, growth depends on replacing owner-led sales and building something more durable. When revenue is flat or stagnant after acquisition, the pressure to professionalize the business shows up fast.

We help new business owners navigate that post close reality. Think of us as a business acquisition support and sales experimentation team for search fund operators and ETA entrepreneurs. We work with CEOs to define the highest-priority growth hypotheses and turn them into a structured testing matrix. That testing may include outbound phone outreach, cold email, LinkedIn, inbound lead follow-up, CRM setup and automation, partnerships, referral generation, or other levers specific to the business. These are examples, not limits. We run the experiments, track the results, and build a repeatable sales process while you stay focused on operating the company.

Stagnation kills businesses. We help you beat the numbers.

35%
of ETA companies underperform in the first 36 months.
53%
of ETA operators say sales is their biggest challenge post close.
60%
of small businesses have no documented sales process at close.
10k+
acquired small businesses experience financial distress each year.
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